The Growing Market Of Organic Clothing

The Growing Market Of Organic Clothing This proposed research paper is based on the growing market of organic clothing in UK fashion and retail industry. The organic industry has started with the organic food because people are very much conscious about a healthy lifestyle. But now the consumers are concerned about the environment as well. So the organic industry has increased the range of products from food to gifts, clothing, accessories, skin care products, beauty products baby and maternity products. Now organic industry is becoming popular in high streets and retailers realised that the consumers are looking forward for the ethically sound fashion. Moreover government is very much concerned about the increasing UK landfill and they have launched a campaign for tackling the environmental impact of the current fashion culture. They want the retailers to make sustainable clothes where people can use and dispose it without damaging the environment. The cheap throwaway clothes are adding to the landfill because these clot hes are not eco friendly. So poisonous gases are emitting from these sites and harm the environment as well as living beings. Though people are aware about all these things, organic clothes are not able to compete with the other materials. The entrance of organic clothes is a new challenge for retailers, suppliers and also the designers. The cheap throwaway clothes are fewer prices compared to organic clothes. The main problem which is going to be discussed in this research is how sales of organic clothes are affected by cheap throwaway clothes and how we can make the organic clothing to an everyday reality? If cheaper clothes become the market leader, then organic clothing will not be there in the future market. So how organic industry can be the market leaders and make it affordable and fancy everyone with its designs and prices. To give a detailed explanation about these problems the researcher will assess the challenges facing by organic clothing industry shows the comparison of organic and other fabrics and also the benefits of organic clothing. This research involves the analysis of how cheap regular clothing affects organic clothing industry and environment, challenges facing by organic clothing and also the future of organic clothing industry in the competitive retail market. Below are the following aims of this research: Æ’ËÅ" Analysing the impact of cheap regular clothing industry over organic clothing industry. Æ’ËÅ" Consumer awareness about the benefits of buying organic clothes Æ’ËÅ" Analysis of sales prospects for organic clothing and its future to establish a sustainable market share. Æ’ËÅ" Environmental impact and the consequences on stakeholders due to cheap clothing market. Below listed are the objectives which are the main focus of this research and it depends on the above mentioned aims.  · Understanding the ethical fashion and the importance of biodegradable clothes.  · Production and the process involved in the manufacturing of organic clothing  · Consumer behaviour in fashion and retail industry  · Market of cheaper clothes affecting the growth of organic clothing industry.  · Better marketing strategy for easy penetration of organic clothing in to the fashion industry 2) Research Methodology This following section talks about the method which has been implemented for the purpose of conducting this research. Each methods and its performance will be described and also the reasons for using these methods and techniques. Towards the end of this research paper, restrictive weakness regarding the applied methods and techniques will be explained briefly. There are two methods of research and that is inductive and deductive. In inductive method general principles are building up from detailed observations. The deductive research approach is a method which is expanded on the basis of general principles from the exact expectations of hypothesis. Types of research There are 2 types of data collection method in a market research and that is Qualitative research method and quantitative research method. When the two methods of research unite, the effect of research can be more useful. Qualitative research Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that? Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information. http://www.marketresearchworld.net Qualitative is a kind of scientific research and this investigates the areas which give answers to the question, collect evidences, produce findings etc. it takes researcher to the deeper truth of the topic. It gives a proper understanding of a given research topic from the perspective point of view of the locality which is involved. Qualitative research is an effective method to gain information about the opinion, value and behaviour of the population. Qualitative research provides appropriate answers to the question given by the researcher and also gives so me valuable evidence which may not get from other methods. Quantitative research Quantitative research is a research method that relies less on interviews, observations, small numbers of questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics.(paranormality.com, 2009) This is a research method which will measure the peoples reaction in a particular way. That means the way they think, feel, act and it provides the information in a statistical and numerical way. The common methods used in quantitative researches are experiments, documentary, survey etc which will give a statistical and numerical data for a final judgement. Qualitative research will gain some information to form theories and those theories can be tested with quantitative research. In this research the author has used both qualitative and quantitative research methods. There are certain reasons why the researcher has used both qualitative and quantitative methods in this research paper. That is given below. The researcher will be conducting interviews with an online retailer of organic products to collect information which will make the topic clearer to the reader. This will be both qualitative and quantitative data collection method. There are questionnaires to customers which are used to collect some data from the customers point of view. This is quantitative in character but when the researcher gives explanation to it, turns to be qualitative and quantitative ending. Research strategy This is an area where the researcher is going to discuss about the research strategy that is used for conducting the research. The information about research strategy in the website www.lib.unca.edu shows that research strategy will give right directions to the work and will make researcher to do the research systematically instead of arbitrarily. It reduces the frustration of the author, saves time and also improves the quality of the research. Here the researcher has taken retail clothing industry and in that, organic clothing market as a focusing area to find out the challenges and business issues which they are facing. The research is not made on a particular organization or a company but the researcher has approached an organic retailer to collect some information and data for an in-depth study of the topic. With all these information, the researcher tried to analyse the competitive states of the clothing industry, the difference between the throwaway clothes and the organic clothes and its benefits, the environmental effects, easy penetration, product developments and innovation, future of organic clothes market, pricing strategies etc. Data collection methods Here the researcher would give a detailed description about the data collection methods which is used in this research. There are two types of data collection methods. They are primary data collection method and secondary data collection method. Primary data collection methods In primary data collection method, data is collected by the author by using certain methods like interviews, surveys, questionnaires, focus group interviews, case studies etc. the very important thing to be noticed in this is, the data which is collected by the author for the purpose research should not be taken from any books or from others works. It should be unique until it publishes. The primary data may be qualitative in its behaviour or can be quantitative. Here the researcher has collected primary data by taking interviews and questionnaires. Introduction What is organics? The organic world is detailed and compound with governments, businesses, organisations and other individuals from many part of the world who attempts to generate an agreement on what has to be organic. For eg. Organic food production, the farming and agriculture is done by using the system that stay away from any kind of artificial interference. These method of organics doesnt harm the environment as well as wildlife by avoiding the use of pesticides and fertilisers and if necessary antibiotics can be used. The whole idea is to work in accord with the nature using the techniques and tools which nature offer instead of dominating and destroying the nature with man-made fertilisers and pesticides. Clothing with scruples-organic clothing. Organic clothing is becoming a trend in high street. The variety of organic clothing is massive and it starts from organic sportswear to night wears. Most of the people go for shopping and buy things which magnetize their eyes without a second thought of who made that and what it is made up of or where are they coming from. But nowadays there are consumers who are conscious about their healthy life style as well as environment. And that is the reason behind the rise of organic cotton and fair trade clothing. People are always fashion conscious and each season leap from one trend to another trend because the retailers in high streets are imitating the newest catwalk looks. But now the high street retailers are into another trend that is organic materials. Though they are trying to make the organic trend popular there are lot of challenges facing by organic world of clothing. This research goes through that challenges and difficulties facing by organic clothing industry and appears with some findings which provides an answer for organic materials are just a pricey opulence for well-off or will it mature into a high street reality? if the retailers can provide the customers with eco friendly and ethically sound apparels and get them into fashion stakes, then organic clothes can become an everyday realism. Production of organic clothes is done by using sustainable resources like hemp, silk, organic cotton, bamboo fabric and linen. The harvesting and the production process should not affect the environment and the surrounding or human being. Organic clothing does not include only food, sandals or t-shirts. It includes a wide range of clothing which we can see in other fabrics. There are reusable nappies for babies. There is a good market for baby products by organic industry. Naturally produced materials are very important for babys health and skin. The fabrics which are chemically treated can irritate the baby skin because they are delicate. For example cotton fabrics, everyone think it is pure, safe and comfortable for people in any climate but it is shocking when we look into the production methods of this fabrics. So by purchasing organic materials we support a secure and eco friendly working practices, protecting the environment from toxic waste, saving the life of living beings an d as well as getting a healthier life style for ourselves. The retailers are investing lot of money for producing ethically sound fashion. Marks Spencer and its suppliers have started developing eco factories to make a way for different process of sustainable manufacturing. They have realised that the customers want clothes which are not only look good or feel good but also should not leave harmful effects in the environment. Literature review Ethical fashion According to ethicalforum.com Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimizing and counteracting environmental concerns. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. (ethicalfashionforum.com, 2009) Ethical fashion is defined as an approach to the manufacture, source of clothing and also designs range which has to be aware of society and environment and also sustainable. Ethical fashion and its products should do the promotion of eco friendly materials and the process of production should not harm the environment. It also has to provide fair wage and fair working atmosphere for the employees in the industry. There are two areas to focus when we talk about ethical fashion, environment and the people or giving preference to organic standard and fair-trade standard. Fair-trade standards are about the employees who make the clothes and who fabricate the raw materials. Worldwide there are more than 30million cotton farmers. Much of the materials are coming from developing countries. This fair-trade ensures that the workers are given a fair pay and also exploit child labour. It also ensures the working condition and the atmosphere. Basically ethical fashion respects the nature and the earth. Cotton cultivation will pollute the atmosphere. Cotton cultivation needs eight times more chemicals than what we use on a normal food crop. This pollutes air, soil and river. It also affects the people who are working in this field. A large percentage of death is happening every year due to pesticides in the cotton field. Many pesticides are used unnecessarily. We can protect the cotton by using soap, garlic, chilli etc. Rest chemicals are used at the time of processing and dyeing the fabric. One company approximation is almost 8000 types of chemicals are used to produce a t-shirt. Ethical fashion is clothing which is made with fair-trade organic cotton where in sweatshop free conditions. This is a growth market and it is slowly finding its way to high streets. Ethical fashion mention the way fashion industry currently works and the problems such as labour exploitation, environmental destruction, cruelty towards animal etc. It is very important for the people to know the need of ethical fashion in todays world. The organic industry has to find a permanent market place in retail industry and fancy people with its quality, benefits, designs, price etc. So ethical fashion has to be encouraged by the government, retailers, suppliers and the consumers, who are the stake holders and this can give a better living condition, health and a good lifestyle. This is a great challenge for the designers to promote ethical fashion by getting the newest trends to the organic fabrics like organic cotton, hemp, bamboo fabrics etc. The way a chair breaks up space or a building cuts into the sky with so many different views is how I feel a garment relates to the body, says Brooklyn designer Nina Valenti, who launched the sustainable line nature vs future in 2002. I design pieces that have a strong line, form and texture. (organicconsumers.org, 2009) The designers are trying to widen the range of designing in organic clothes. For example designs of Nina Valenti, her clothes has gathers, pleats, stiffness, slits etc and she uses the fabrics like organic cotton, hemp, wool and also the fabric made from recycled soda bottle. If the consumers understand the difference between organic and cheap clothes and if they are getting the vast variety of products based on their demand, the eco fashion will be a turning point to the todays fast fashion culture and organic clothing industry will turn to be everyones choice. Branding Famous marketing author Kotler saysA name, term, symbol or design (or combination of them) which is intended to signify the goods or services of one seller or groups of sellers and to differentiate them from those of the competitors. (Groucutt, 2005) Here it gives a proper understanding that branding is not about achieving the target market and be the market leader but it is about receiving the outlook to see the brand as that is the only thing which gives solution to the consumers problems. Branding creates many challenges to the marketers. To get success in branding the brand should have clear prospects about the needs and wants of the consumers. It is important to spend some time for defining, understanding, researching and then building a brand. A brand is a kind of promise which is given to the consumers and it is also a foundation in the marketing communication. Before branding was just identification for the customers to differentiate one product from another. Gradually people became brand conscious and they started rating the products with the brand name. Then marketers started creating effective brands. Now every sector has got brands and people choose the products with the brand names. In the case of organic clothes the re are lot of brands like Eden clothing, Edun, rain tee etc and there are designers as well to encourage eco fashion. But still ethical fashion is not able to compete with the larger brands. The organic brands are targeting niche group of green consumers instead of mainstream brands consumers. There are some ethical fashion brands that are successful in the way they are communicating with the target consumers. Patagonia is one of them who became an international brand. But now the retailers have worked out another way to penetrate organic clothing in to the market. They are promoting eco friendly clothes as a different section of the existing brands. For example Nike, Levis, MS etc, these brands are taking a significant pace to progress the organic industry to the mainstream. These global brands are producing profit of multimillion pounds every year by using sweatshop labour in developing countries. After decades, the brands like Nike, Gap etc have admitted that the employees have b een abused and exploited by force labour in the factories. So they promised that they will improve the working condition for a lot of people who are not paid well to produce their highly demanded goods. There are lot of factors which affect the purchasing habit of the consumers. Though they are concerned about the environment and social problems, there are lot more reasons for the consumers to select a particular brand or the product. As the high streets are welcoming ethical fashions or organic clothing, there are some changes in consumers buying behavior. They are being responsible socially and culturally. The marketers are aware of this situation and even they are making changes to the existing brand to make sure that they are ethical in the way they process. Ethical marketing and advertising Ethical marketing frames messages in a way that the consumer identifies with. It encourages companies to integrate cultural, social, economic and environmental values into their culture, strategy and actions, and reinforces the positive values of the brand, creating a strong citizen brand. This is all done on a voluntary basis, and is generally an offering above and beyond statutory requirements. Through the effective use of ethical marketing and corporate social responsibility, companies are able to positively contribute to society and manage the environmental impact of their organisation, whilst maintaining and even growing the contribution to their bottom line. It can have direct benefits on businesses and can help secure long-term competitiveness. (grassrootsideas.co.uk, 2009) Ethical marketing is defined as applying marketing ethics into the process of marketing. Ethical marketing comes in a socially, culturally responsible and sensitive business area. It is an examination from the moral point of a marketing issue which needs a moral judgment. The survival of human race for long period and the successful future basically depends on accepting these concepts or refuse them. Ethical marketing should also have an observation whether the representation or marketing of a product or service has reached in a framework where social and cultural values meet. It is a business which makes its own way of marketing ethics and uses this code in every portion of business process which gives ability to offer valuable benefits to the customers. The consumers have to realise this competitive advantage. The ethical issues like child labour, the employers working condition, the environmental problems etc made the world think that they are more responsible socially and cultura lly. This pressured the companies and made them market their services and products which is socially moral and responsible. The best example for ethical marketing is the increasing demand of fair-trade. The whole idea of this fair-trade is, consumers pay a certain amount for the goods to a group of producers and the producers offer fair wages to employers and also preserve the environment. This sets up a trade which is ethically sound. The main aim of ethical marketing is to achieve customer loyalty by supporting positive values of a brand to make it a strong citizen brand. Though it is a new method of process which forms new challenges for the marketers, this will pressurize in developing products which gives long term benefits without any reduction of quality of the products. Ethical marketing comes in the picture when the marketers and the organisation realise that more improvements has to be done for making a better human life possibilities. Some companies like Coop Group have decline to invest money in business of fur, tobacco etc. In the case of organic clothing a strong awareness has to be done to improve the sales and the demand. The retailers of organic clothes have to be more concentrated in the way they market they products. In highly developed markets where consumers are often cynical about brands, word of mouth is increasingly the main source of recommendation. And the brands most likely to be recommended are from companies that are ethical in the way they behave. With the explosion of blogs and online social networking, word of mouth has become one of the most potent brand management tools available. There is no longer anywhere to hide-your brand will be found out and rejected unless you commit to ethical business and marketing practices. (The Marketing Society Forum, 2009) As we mentioned above developed markets will have consumers who are more conscious about the brands. Word of mouth has become an effective marketing tool in todays world. This has become powerful with the help of online social networking, creating blogs etc. The brands need recommendation from the companies to be shown that they are ethical in all the ways. Each brand has got its own production ways and marketing. They have to make sure that they are processing their business in a social responsible way. It should be acceptable culturally and socially. For example Gap, the brand which had highest turnover, they got a black mark when the brand name was related to child labour practices in the manufacturing state. This has affected their sales and the retailer Zara had hit the highest turnover label in the following year. Also Gap had to remove those items from the sale which they used child labour. All western clothing chain makes their production process in Asia. They take the advant age of cheap labour providing by Asian countries like India, Bangladesh, Vietnam, China, Indonesia etc. So the way they process should be ethical in all the ways because there are consumers who encourage ethically sound business and its marketing. In this instance each brands can encourage the organic clothing industry by providing organic clothes with their brand name. In UK like places people are very much conscious about the newest fashion as well the brand which they wear. So if every brands make their clothes eco friendly, that means they are being fair towards the human and the society as well. Consumers are acquiring better quality products which dont harm their skin and the environment. Through effective advertisement organic retailers can make everyone aware of the importance of organic clothes in todays era. The government and the marketers have launched campaigns to give awareness about eco fashion and also to undertake environmental impact of fast fashion culture. Organi c consumers association launched global campaign to raise the awareness of negative health and environmental effects of cheaper clothes and its production process. Then we can make ethical fashion an everyday reality. Market leadership Market leadership is usually understood in terms of the position of a given company within an industry or market, based on three factors. When determining whether a corporation can properly be referred to as a market leader, the profitability of the company will play a major role. Along with how profitable the company happens to be, the market share volume and value will also be considered. (wisegeek.com, 2009) In the above sentence it is explained that an industry, market or an organizations position in the market is depends on three points. That is profitability, market share, market volume. But now the market is more competitive and the competitors are also high in number. So there are some more points which have to be added to get a market leadership like innovations and developments, advertising, branding, quality, price etc. Fashion is a very copycat industry, says Scott Hahn, who launched Loomstate, an American organic cotton denim line, to the likes of Harrods and Selfridges last year. There are a few pioneers and other brands follow. For some its because they think organic cotton is trendy now that its escaped its tree-hugger image. But more I think are now doing so for the right reasons. (organicconsumers.org, 2009) In the case of organic industry, the organic clothes have penetrated to the market. To increase their market volume, share and profitability and be a market leader they need to do innovations, product development, pricing and advertising. Advertising and promoting the product is a very important and effective marketing tool to get the consumers attention. There are some consumers who are concerned about the environment as well as they has realized the benefits of using organic clothing. It is not only an understanding about the benefits of organic clothing but they also have to know the harmful effects of cheaper clothes to the environment and to the health of human beings. The BBC has released news about the environmental problems and UK landfill due to the growing sales of cheaper throwaway clothes. According to the survey done by the Department of Environment, Food and Rural Affairs (DEFRA) says the clothing and textiles sector in the UK produces around 3.1m tonnes of carbon dioxi de, 2m tonnes of waste and 70m tonnes of waste water per year. Gases such as CO2, emitted by fossil fuel burning, and methane, released from landfill sites, are widely believed to be contributing to global warming. (bbc.co.uk, 2009) UK ministers told that the consumers should make sure that the production, selling and disposal of clothes are not harming the environment as well as not exploiting the workers by the use of poor labour practices. The fashion has to be more sustainable throughout the whole process which includes design, production, selling and disposing. The whole idea is to get the attention of consumers to make them understand the negative impact of cheap throwaway clothes which is highly in demand in the high streets of UK but this is making a way to increase the landfill in UK. The campaigns launched by the government and clothing associations were useful to make consumers aware about why to use organic clothes. Through these campaigns the retailers of organic clothing and the government is aiming to build a highly demand market for eco-fashion. To enter in a vast market like fashion or clothing industry, need to plan highly competitive business strategies. Marketing and advertising alone will no t make the organic clothes sustain in the market and capturing the market to be a market leader. From the perspective view of new entrance like organic clothes, entering a drenched market with limited designs wouldnt make a difference in the market and wont get an entrance easily. The entrance of Body Shop to the market is the best example here. Anita Roddick has entered in the cosmetic market where lots of high end brands are competing each other. But her innovative idea of handmade and natural cosmetic products attracted the customers and gave body shop a permanent position in the market. According to a study done by OCA (Organic Consumers Association) sales of organic cotton is doubling every year. Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commitments to sustainable textile and apparel production. (organicconsumers.org, 2009) There is lot of brands like Nike, Timberland, MarksSpencer, Wal-mart etc have already opened organic lines they were joined by Reebok, CA etc as new comers. The market of organic cotton is widening every year and it also attracts the global investors. In this situation the only issue which is worrying is the availability of fiber to satisfy the increasing demand for cotton and other organic fabrics. It is a known factor from these reports that organic industry is going to be a good competitor in the fashion and retail world in the coming years. Consumer behaviour Blackwell et al said, Consumer behaviour is defined as activities people undertake when btaining, consuming and disposing of products and services.(Blackwell et al, 2001). Consumer behaviour is a study of buying behaviour of the customers in the market that means what consumers are buying, why they are buying. Better understanding of the consumer behaviour will help organisations to improve the products and services and also their business, marketing strategies. This will influence consumers to buy that particular product. In the case of organic clothing, they attract the consumers by quality and the elegant designs of the products. The consumers are aware that organic products are good for health and skin. So they started getting attracted to the food products firstly and then to baby products. Much of the consumers are worried about the delicate skin of the babies, so they go organic especially nappies which can be recycled. Here comes the importance of the study of consumer behaviour. One official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (consumerpsychologist.com, 2009) Understanding consumer behaviour will help to develop the marketing strategies like pricing, segmentation, targeting, product designing, positioni

Parallels similarities between the experiences of womenmen in Gileadean and US society Essay

I would like to concur with Atwood that the Gilead society only exist in the land of Gilead alone, and such attributes are not witnessed in the basic American societies even though this concurrence is limited. I will begin by citing Atwood opinion. Firstly, the Gilead society transferred women wealth to their husbands or relatives. Thus, a woman was seen as a property and could not be allowed to own property since she was a property. This is not the case with contemporary US society where women can make significant macroeconomic decisions American women are leaders of large businesses, control large investments and even assume elective posts. I will, therefore, compare the identity issue to makes sure that you understand the differences between American societies and Gilead societies. Unlike in the American society, in the Gileadian society women were highly segregated from one another. For a woman to befriend a fellow woman that relationship was to be made public. As such, their husbands took women as properties. Thus, they expected women to consult them on what choices they would want to make in life. According to Atwood, Gileadian woman would wear uniforms coded to their functions. However, American women have independent decisions. They choose who and who not to relate with. Besides, Audience, Atwood believes that Gilead women were infertile, and they would help their husbands during insemination commonly known as ceremony. The women were only in charge of the household discipline, however, their freedoms since way the feel week they were left to die with no care at all. As well, the women were expected to provide subsequent child catering; as quoted; They would tell Bible stories for children and sing hymns. One of the women was called Serena Joy†¦..was expected to laugh and cry†¦Ã¢â‚¬ ¦in order to teach the children (16) Rather complex, the women of Gilead, who are seen handling complex administrative jobs, for instance, becoming police officers, are still considered properties of men they are working with. As such, the women become rigid, middle-aged who have internalized patriarchal values. In fact, Gilead women are dogmatized to live in a society that does not seem to care about their objectives. Similarly, women of Gilead operate re-education centers; however, they are not mandated to carry out critical decisions concerning education. However, this is not the case their American counterparts. American counterparts contribute positively towards the development of the society. Their decisions are independent. Similarly, the creation and destruction of property rights fundamentally presents legal challenges affecting the women of Gilead. Men, control the Gilead government. Gilead state captures wayward and loose women who can bear birth to the incoming generations; however, they fail to recognize the power and legitimacy of the new regime. Thus, their property is their self and freedoms and as illustrated earlier, the access to money. As a result, women become the property of their husbands if they have one or the state that has their discretion can dispatch them wherever they see them. In this case, males are in power to claim property rights in women who have been foiled. However, in America, women are not treated as fugitives in fact, they present an equal 50/50 power distribution and resources are shared evenly. Ironically, the Gilead regime pretends to respect the feminist philosophy in its treatment of women and the paints a picture of an utopian future that female society turnaround to become the sorority and prevent from being hurt. However, the patriarchy principles in Gilead embrace the paradox of protection in the imprisonment, where women face significant prejudices in the type of decisions that they make. This is not the case with the present American society. Joining Atwood, I prefer Aunt Lydia reflection on what freedom-to-freedom means. Ironically, the commander justifies the Gilead by claiming that women are relevant if they fulfill their biological duties. Literary the commander had married so many women, and had one ceremonial as Atwood is quoted saying At one, level was an almost a caricature of the banality of kitchen talk that could be a scene from a Pinter commender†¦But in the terror-filled austerity of the commander house, it is seductively comforting†¦.note the word seduction. (10) Such a doctrine is rapid, and it indicates how women are considered as a property of the Gilead men communities. American women consider giving birth as a service to the society and not necessary as a reward for a better life. Besides, American women consider giving birth as a way of giving back to the society positively. Equally, audience please be advised that the fascist Republic of Gilead, which differs the contemporary United States society assigns every woman to different classes of women: without their will to protest. The classes are as a follows: wives, belong to the married men who have a superior military rank. These women, despite their will, are treated fairly better than other counterparts are in the society. Secondly, the Gilead society assigns a second class of women, handmaid, econowives or Martha the role of reproduction and matrimony. These women, despite their will, are engaged into hard jobs serving the rich in one way, or another. The group is forcefully married to a lower rank military regime that does not have enough status to obtain a handmaid or aunts function. Even though ironically, Handmaids surrogate for the infertile heterosexuals, as well as, serving as women housekeepers and cooking nannies. To achieve that, the Gilead initiates a dogmatizing religious program, one tha t ordains the reproduction where multiple doctrines are enacted to affirm the system of social rituals. Members, such as absurd society does not exist in America. On the contrary, in America, women are empowered to make decisions concerning the sexuality. As quoted saying †¦Ã¢â‚¬ ¦The flesh arranges itself differently. I am a cloud congealed around a central object, the shape of a pear†¦ (Chapter 13, 43) However, the social complexity of the US, American women control their sexuality and as well, control how they would prefer bringing forth their off springs. Similarly, since Gilead is actively involved in patriarch driven conflicts, most members are either infertile or sterile, it is arguable that men through the subsequent political battles have made their property. As such, subsequent political battles have increased toxic wastes and nuclear fallout, where toxic waste colonies are increased. To hide the truth behind such rituals, the Gilead societies have invoked a biblical ritual called â€Å"The Ceremony.† However, arrogantly, how they conduct their sexual activities is unbecoming. The command penetrates the handmaid exposed sex in an attempt to impregnate a woman. The commander is quoted to have said I’m not talking about sex; he says. That was part of it; the sex was too easy. . . You know what they were complaining about the most (Chapter, 32) This is unbecoming since the woman has been lured to sex. Any sound child born by the handmaid is handled over to the wife of the commander as if the child belonged to the commander’s wife. Such a social setting is very wanting and prompts the question on the role of women in the society. To answer that, American women make independent decisions on how when and where, they want to give birth. American women also make the choice to have sex, when, where and with whom. Nonetheless, despite the complex differences between the Gilead society and the American society, we still notice some similarities. While it is evident that the Gilead society obligates women roles as predominantly domestic, the US society seems to emulate that by assigning women the task of raising children while men are technically exempted from that. Additionally, members you will agree with me that the congress, which happens to be active Christian right is looking for traditional family values. Even though we acknowledge that radical pieces of the Gilead system have not found a way into the American system, it is notable that domestic institutions have secret doctrine women in the Gilead society. A common doctrine is the domestic chore, where the common American woman is made to believe that in order to make a perfect partner, one has to wash the dirt, prepare food, and even entertain a commander called the husband. Men experiences, therefore, are not radical, or in any case equal as those affecting women. It is also disheartening to note that efforts by feminine movements are currently being considered outdated or extremists and are not attracting subsequent influence as they were expected two decades. Efforts to benefit and strengthen the woman counterpart peel away the layers the practice once again set to maintain the domin ant-subordinate relationship. Reference Atwood, Margaret. The Handmaid’s Tale. London: Vintage Classic, 2010. Print. Source document

Women Suffrage Essay - 1257 Words

Women Suffrage Women’s rights in America have always been a major issue throughout history. Women’s rights have been closely linked with human rights throughout . This violation of Women’s rights is apparent in the fight for suffrage in the late 1800’s-early 1900’s . It can be said that the government denying the vote to women is a human right offense because the right to vote is a natural right that comes with citizenship. To deny a certain group based on race, age, or gender is deny them of their basic rights and therefore taking the stance that they are second-class citizens if they are citizens at all. . The fight for suffrage was a human rights struggle for more than just the right to vote. They were also striving†¦show more content†¦Many of those who attend sign a â€Å"Declaration of Sentiments and Resolutions† that outlines the main issues and goals for the emerging women’s movement. Included in the â€Å"women’s Declaration of Independence† was the goal of the right to vote, but that was looked upon by most of the women as a radical unachievable goal. The passage of the Fifteenth Amendment in 1869 caused a rift in the suffrage movement. Elizabeth Caty Stanton and Susan B Anthony form the National Woman Suffrage Association (NWSA). Lucy Stone, Henry Blackwell, and Julia Ward Howe formed the American Woman Suffrage Association (AWSA). The NWSA did not support the 15th Amendment, it pushed for an alternative 15th Amendment granting women’s right to vote. They were considered the more radical of the two groups.. The AWSA was in support of the 15th amendment, while still working for women’s enfranchisement, more on a state level. The NWSA thought it was more important to attack the issue on a national scale while the AWSA thought that if you worked within the states and perhaps got state by state suffrage, the goal could be attained. IN 1872 Susan B Anthony attempted to vote for the elections in New York. She and several other women were successful in their attempts. Anthony was arrested and found guilty of â€Å"knowingly, wrongfully, and unlawfully voting for a representative to the Congress of theShow MoreRelatedWomen s Suffrage And The Suffrage Movement Essay1492 Words   |  6 Pagesnyone know what the Women’s Suffrage is about? The Women’s Suffrage Movement is about the struggle for women to have equal rights as men such as vote, and run for office.What about the leaders of the suffrage? The most well known women’s rights activists were Susan B. Anthony, and Elizabeth C. Stanton. Does anyone know what amendment gave women the right to vote? The nineteenth amendment. The nineteenth amendment to the United States forbids any US citizen to be denied the right to vote based onRead MoreThe Fight For Women Suffrage1892 Words   |  8 PagesAbigail Adams’s words were one of the first noted mentions in the United States foreshadowing the beginning of an extensive suppressed battle towards women’s suffrage. The fight for women suffrage was a movement in which women, and some men included, pleaded for equal rights regarding voting and women’s voice within the political realm. Women’s suffrage was not a matter of instant success; it endured a prolonged time to achieve. It was not until August 1920, about 14 decades subsequent after Abigail Adam’sRead MoreWomen Suffrage Essays1512 Words   |  7 Pagesamendment was ratified, which centralized mainly on the enfranchisement of women. Today, they have the legal right to vote, and the ability to speak openly for themselves, but most of all they are now free and equal citizens. However this victorious triumph in American history would not have been achieved without the strong voices of determined women, risking their lives to show the world how much they truly cared. Women suffragists in the 19th century had a strong passion to change their lifestyleRead MoreWomen And Women s Suffrage1443 Words   |  6 PagesDo you know if you are a feminist, or do you know what a feminist is? Feminism is the belief that men and women are equal, and should ha ve equal rights. According to teens of this generation, feminism means different things. How you decipher this information, however, is privy to you. For thousands of years, many people have believed that women were beneath men, and that men were superior. Recent times, however, have grown to realise that this is a gender biased way of thinking, and haveRead MoreWomen s Suffrage Of Women1783 Words   |  8 PagesAlthough there are more women than men in the U.S.A, they have been subjected to many of the same inequalities as minority groups. They have fought to overcome social, economic and political barriers. In the early 1800’s women were considered second class citizens. They were expected to care for the home and family. Women were not encouraged to obtain a formal education nor purse a career. They could not own property after they were married and were prohibited from voting. Women realized that they wereRead MoreThe Women Suffrage Movement1745 Words   |  7 PagesThe Women Suffrage Movement The right to vote, the right to go to college, the right to own property. Some people take it as a right that they had all along. That is far from the truth. Suffragists fought long and hard for many years to gain women suffrage. Before the suffrage movement began, women did not have the right to vote, child custody rights, property rights, and more (Rynder). The American Women Suffrage Movement was going to change that. People known as suffragists spoke up, and joinedRead MoreSummary : Womens Suffrage 1121 Words   |  5 PagesShay Gupta Mr Schwab World History Honors Womens Suffrage When slavery was abolished, people finally managed to realize one simple thing- its just a pigment in our skin that makes us different. But why couldn t they realize another thing- its just our sex organs that make us different? Until the fairly recent 1920, women and men were held so different they were not even allowed to cast their ballots for the president of the United States. It drove some women, such as Elizabeth Cady Stanton and SusanRead MoreWomen s Suffrage Of Women981 Words   |  4 PagesWomen’s Suffrage In 1848 women decided that they wanted to have a voice. Women from all over the United States became tired of listening and abiding by the rules that men put in place. Many men thought all women were good for was cooking, cleaning, and caring for the children. When the country went to war women were left behind to take care of everything while the men were gone. This was an eye opener for most women, and that is when they came to the conclusion they were good for more. There wasRead MoreWomen s Suffrage Of Women1435 Words   |  6 Pagesphoto to the left you see a group of about ten women standing around a box. The women closest are reaching toward the box to put a slip of paper in it. The women are a mix of races and ages, some are smiling, some are not. The Photo is in black and white and the women appear to be wearing old-fashioned clothing and hairstyles. This photo captures American women voting for the first time after the 19th Amendment was passed on August 26, 1920. Women were always thought of less than man and were expectedRead MoreWomen s Suffrage Of Women948 Words   |  4 Pages Suffragists advocated for women s enfranchisement to not only secure political rights for female, but also for social equality between genders. This is supported by the information that is outlined in the Declaration of Sentiments, which was written during the Seneca Falls Convention in 1848. As a matter of fact, this convention initiated and set the notion of women s enfranchisement into motion. In the declaration, pro-suffragist men and women implied that females were not treated equally

A Brief History of Piano Greats and Jazz Essay - 1426 Words

A Brief History of Piano Greats and Jazz The piano has been a pivotal instrument throughout the development of jazz music. Starting with ragtime, which developed out of classical music, all the way to modern jazz the piano has been a foundational instrument upon which many styles have been built. This is a result of the versatility of the instrument, as it has the ability to play accompaniment, rhythm, and solo improvisation simultaneously. Throughout the course of jazz history many musicians have utilized the piano to develop new and unique styles. These great musicians used influences from all sources to develop these new genres of jazz and are renowned for their ability still today. The piano was pivotal to one of the first jazz-genre†¦show more content†¦This piece brought Joplin and the genre of Ragtime to fame and was very influential on many other ragtime composers (Berlin 1998). Ragtime is not strictly considered jazz music though, due to the lack of improvisation an d swing-feel, but it heavily influenced the development of a new style of piano playing called stride (Berlin 1998). The style of stride piano was developed mainly in New York City, specifically the neighborhood of Harlem, through the 1920s and 1930s (Early 1991). This new genre of jazz music built upon the syncopated rhythm of Ragtime by adding a Blues feel as well as swing elements (Early 1991). The important feature of this new stride style was the rigid bass pattern in the left hand of the pianist. Typically, a single note would be played on the 1st and 3rd beats of the measure, while an accompanying chord would be played on the 2nd and 4th beats (Early 1991). This type of playing gives the listener and impression of walking or marching, thus denoting it the title â€Å"Stride† (Early 1991). This new bass technique was vital for freeing the right hand for improvisation. James P. Johnson is one of many pianists to pioneer this style of playing and is often referred to as t he â€Å"Father of Stride† (Early 1991). Johnson’s famous piece, â€Å"Charleston† (http://www.youtube.com/watch?v=cpY7S83P_No), was the inspiration for the famous swing dance of the 1920’s, aptly named the Charleston (EarlyShow MoreRelatedThe History and Influence of Jazz in America Essay example852 Words   |  4 PagesJazz is consider one of the most influential types of music an America History. Some of the greatest artist in the world have contribute to the success jazz have had not only on America History but throughout the world. This paper will explain the history of jazz, where it all came from and the effect it has had on the America Culture. Meltingpot.fortuecity.com states the in the 1930’s and 1940’s jazz was at it all time highest. Although it is unclear when jazz first started some believe jazzRead MoreThe Music Of The Piano1321 Words   |  6 PagesThe piano holds a slew of beautiful notes that are strung together by great mechanics. For centuries, users and audiences have enjoyed the melodic tunes that are played with this instrument. Famous names, such as Ludwig van Beethoven, Wolfgang Amadeus Mozart, and Clara Wieck Schumann. The art of piano has since been fine-tuned with different styles as it used to be known to be featured in just classical music. Pianos have been famous in hymns as its tune can account for much uplifting music. JazzRead MoreJazz : The Music Of America1898 Words   |  8 Pages David Kordik Jazz - The Music of America During the early 1900’s, a new style of music began to take shape in the colorful city of New Orleans. People from all over the world came to exchange stories, conversation, and music. Although it is a very hard genre of music to define, it is said that Jazz is the combination of European and African music that was brought in via the ports. With mostly an African American population, the musicians shared their music in Storyville - a cultural melting potRead MoreEssay on Compare and Contrast the Baroque Music and Jazz1848 Words   |  8 Pagesbaroque period can be divided into three parts: early (1600-1640), middle (1640-1680), and late (1680-1750). Although today most people recognize the latest part as the baroque music, the earliest part was one of the most revolutionary phases in music history. The early baroque composers rejected the polyphony texture of the late Renaissance music and favored homophonic texture. They also focused on harmony rather than the complexity of melodic lines. The growth of figured bass and counterpoint representsRead MoreBand Session At The Baked Potato2545 Words   |  11 PagesThis concert report will go into great detail regarding the performance that I witnessed, as well as the genre of Jazz that was played, the artist, and the techniques that were used. I will start with my personal experience of the concert that I attended. This will focus on the details of the performance, as well as my mindset before and after the show. Next, this paper will research the origins of the genre of Jazz that was played, which is Funk and has been supported by several scholarly sourcesRead MoreMusic Era Of Music : The Blues2349 Words   |  10 Pages One of these styles of music was Jazz music, a style of playing that involves a great amount of emotion and connection with the music. Jazz music itself splintered into many different genres of music. One of these genres that inherited the emotional and musical connections of Jazz is the blues. While the blues is a sub-genre of the Jazz playing style, the blues itself has many very interesting and amazing characteristics, as is seen by the development, history, and musical elements of the genreRead MoreAn Exploration of How the Designer Olivier Kuntzel and Florence Deygas Managed to Incorporate and Interpret the Narrative of ‘Catch Me If You Can’ Into Their Title Sequence1169 Words   |  5 PagesThe opening title sequence for the movie Catch Me If You Can, designed by Olivier Kuntzel and Florence Deygas, establishes the era, style and tone of the movie’s narrative by its eye catching use of retro inspired graphics and a finger snapping jazz theme tune. I chose this title sequence to illustrate my answer to the above question because while it embodied the basic narrative of the film – the ongoing cat and mouse chase between the conman (Frank Abagnale Jr) and the FBI agent (Carl Hanratty)Read MoreAmerican Culture And The Influence Of Music1397 Words   |  6 Pagesjust product fed to you by the industry.† – Jimmy Buffet. These words by Buffet highlight the drastic changes in music culture over the years. The mainstream music today is brief. Modern songs are composed to be hits at the moment and forgotten later, which results in ephemeral products that stay in the annals of music history. The popular genres’ quality steadily deteriorates. Originally, music was melodic, less strident, personal, and concocted by people who really loved and were passionate towardsRead MoreShostakovichs Contribution to Soviet Propaganda1970 Words   |  8 Pagesfor the right to compose freely. Those who stayed had to walk a fine line, balancing their self-expression while conforming to the Soviet demands. A Brief History of the Soviet Union I. The Beginnings of the Soviet Union In 1917, Russia was rocked by a series of revolutions, following the end of World War I. The country experienced great economic difficulties and famine, and the people became dissatisfied with the Tsarist rule. Tsar Nicholas II of the Romanov dynasty was abdicated, and onRead More John Coltrane Essay5593 Words   |  23 PagesColtranes life and his search for the incorporation of his spirituality with his music. John Coltrane was not only an essential contributor to jazz, but also music itself. John Coltrane died thirty-two years ago, on July 17, 1967, at the age of forty. In the years since, his influence has only grown, and the stellar avant-garde saxophonist has become a jazz legend of a stature shared only by Louis Armstrong and Charlie Parker. As an instrumentalist Coltrane was technically and imaginatively equal